Founded by Mikala and Josephine, Marleybones is a female-led dog nutrition brand reinventing the way we feed our dogs.

Marleybones was born out of a real-life problem: finding food that worked for Marley, a fussy pup with digestive issues. Faced with a market full of compromises between quality and convenience, the founders created Pantry Fresh® - slow-cooked, shelf-stable meals that offer all the goodness of fresh food, without the freezer fuss.

As the business scaled from a D2C subscription model into retail, co-founder Mikala, who leads operations, finance and retail growth, found herself deep in the weeds of financial admin. That’s when she came across Mimo through Raye the Store, an offline showcase that connected brands like Marleybones with new tools and audiences.

The challenges

Manual financial workflows stealing time
Like many founders, Mikala was wearing multiple hats: managing cash flow, forecasting inventory, overseeing retail deals and handling the company’s financial operations. But the process was heavily manual, and time-consuming tasks like payments, batch processing and month-end reconciliation were slowing her down.

Scaling under cash pressure
As Marleybones expanded, managing working capital became increasingly complex. Subscription growth brought delayed payback periods, while retail expansion required upfront investment in stock, promotions and sell-through planning. Managing these costs while ensuring healthy working capital required careful planning.

At the same time, industry-wide challenges like inflation and supply chain fluctuations were putting pressure on margins and logistics. Staying agile and financially resilient meant careful planning and a need for tools that could support a more efficient back office.

The solutions

Mimo for financial efficiency
Mimo streamlined Marleybones’ financial operations by automating payments, improving visibility into cash flow, and speeding up reconciliation. By connecting with Xero and integrating with their existing workflows, it significantly reduced the team’s time spent on admin.

“We primarily use Mimo to increase efficiency and streamline financial operations. It provides better visibility into upcoming payments, automates transactions and processes batch payments.”

Marleybones is also exploring how Mimo Flex can support future working capital needs as the business continues to scale.

The outcome

By reducing time spent on financial admin, Mimo gave Mikala and her team more space to focus on what matters - building partnerships, forecasting with confidence, and driving sustainable scale.

With operations running more smoothly, Marleybones has entered an exciting new chapter: launching a new category of vet-developed supplement chews, expanding into new retail stockists, and reaching more pet parents than ever before.

And the ambition doesn’t stop there. The goal is to make Marleybones the go-to brand for modern pet parents seeking premium, easy-to-serve nutrition.

Want to increase your team's operational efficiency and save time on payments, just like Mikala? Get in touch to find out how Mimo can help.