How INDI started

INDI is a rapidly growing UK wellness brand known for its natural, science-backed supplements and its fast-rising functional snack bars. What began as a response to founder Chris’s struggle to get proper nutrition during long startup days has become a multi-channel business with a loyal customer base, national retail partnerships, and newly earned B Corp certification.

Behind the brand’s growth, the team has kept things intentionally lean - which means every hour saved on operations makes a difference.

Simplifying payments with Mimo

Before Mimo, INDI managed everything through online banking: supplier invoices, remittances and payroll. It was slow, manual, and pulled focus away from retail expansion and product development.

Mimo centralises the entire workflow.

“Payments, payroll, remittances… everything lives in one place now. It’s made those admin days so much easier.” - Chris Read, Founder, INDI

With automated pay runs and a single dashboard for approvals, what used to take hours now takes minutes. The team saves around two hours a week, which - for a five-person team - goes straight back into growth.

Support through operational complexity

Managing a big white label project alongside INDI’s core business meant that they had to double their operational output within their small team, where Mimo saved them time to enable them to do this.

A turning point: scaling through snacking

A major milestone for INDI has been the launch of its gut bar, now one of its fastest-growing products. Snacking fits naturally into people’s daily routines, and the move has opened Indi up to a much bigger audience.

The impact has been immediate: customer acquisition costs on Meta have dropped significantly, giving the team a more scalable, predictable growth engine - and a strong entry point to cross-sell supplements.

INDI is growing 20% MOM is excited to be shaking up the snack category with its powerful superfood blends and is gearing up for continued retail expansion and international growth from 2026.

“Overall it’s been very positive. For any brand without an in-house finance team, Mimo is essential.”

What’s next

The team’s focus for 2025 and beyond is clear: continued expansion across retail, Amazon, and DTC, plus entering new international markets. And with a lean team, every tool has to earn its place.

At Mimo, we’re proud to help INDI save time, stay organised, and scale with confidence. See how Mimo can help you save time here.