Green & Purple, a finance firm offering flexible financial solutions for startups and scale-ups, has experienced a significant surge in demand over the past few years. Providing services ranging from basic bookkeeping to board-level advisory, Green & Purple is an in-house finance team helping clients scale.

But how do you grow a finance firm without getting lost in tedious manual work? According to Jodine Williams, a management accountant at Green & Purple for the past seven years, one way is to improve your tech stack so that more time can be spent building strong client relationships.

Building Trust Through Technology

According to Jodine, one of the key drivers of Green & Purple’s success to date has been its unique approach to working with clients and building relationships. Continuing to provide this value has been crucial as the firm has grown.

But for that to be feasible, it has meant ensuring that Green & Purple’s internal processes are as efficient as possible. “Our clients trust us to manage their finance systems in a professional and secure way, and therefore we need to find systems that support us in that and can benefit both us and our clients.”

The Challenges of Manual Processes

One area where Green & Purple identified inefficiencies was in manual accounts payable processes. Creating Excel reports for payment approval and entering payments individually was labour-intensive and prone to errors, especially for clients with hundreds of invoices.

The firm had been looking to improve its tech stack when it came across Mimo. For Jodine, Mimo stood out not only because of the platform’s ability to read and manage invoices effectively but also because of its willingness to listen to Green & Purple’s needs and tailor its roadmap accordingly.

“The kind of company you want to work with is one that’s going to listen to you and try and help you find solutions to the problems you come up against,” shares Jodine. Given how important client relationships are to Green & Purple, building strong relationships with service providers proved equally important. 

Mimo: A Game-Changer for Accounts Payable

A few months since implementation, Mimo has proven to be a game-changer for Green & Purple. The platform’s layered approval workflow and automatic data capture have significantly reduced the time needed for payment runs. The seamless integration with accounting software like Xero and QuickBooks further streamlines reconciliation, ensuring accurate financial records and offering clients actionable insights.

This efficiency boost allows Green & Purple to focus more on delivering strategic value to clients. “Mimo has enabled us to process payments more efficiently, reduce the risk of payment errors with its ability to read invoices, raise alerts to any changes in details, and save us a significant amount of time.”

According to Jodine, this means they can spend more time doing the things that add value to their clients while also improving trust and ensuring that clients’ finances are managed securely.

Looking Ahead

For Jodine, Green & Purple’s embrace of Mimo reflects a broader trend in the financial services industry: the integration (rather than the replacement) of technology and human experience.

“You can’t replace what humans can deliver, or replicate the unique value we provide, with technology. However, by using technology to increase efficiencies, we can free up more time to focus on what our clients really need—our time and expertise.”